Entries from February 2009

February 23, 2009

Step 2: Get Organized

Narrow the Field
There’s going to be a lot of ways to be distracted on social networks, so plan your windows of time and choose your arsenal. Listening is a good way to get started, but there’s plenty to ‘listen’ to out there. Here are some tips for organizing your online listening and reading.

Consolidate [...]

February 18, 2009

Social Media Return on Investment

Another in the NTEN/TechSoup Storytelling & Social Media series, today on measuring your investment in social media by Beth Kanter…

Metrics measure your investment over time by analyzing data. Usually we think of this as measuring overall payouts from the entire business. While this is worthwhile, it’s interesting to think of measuring just one [...]

February 18, 2009

Sharing Large Files

Ha! Here’s a good use of the web in this internet age–sharing large files with your remote colleagues. Online. For free.

Credit: http://flickr.com/photos/captainmidnight
YouSendIt has a free version allowing you to share files with up to 100 people over one week with a maximum size of 100MB.
GigaSize also has a free version that holds larger [...]

February 17, 2009

Facebook Apps

Want to build an app for Facebook?
Convio has some suggestions:
Here are tools and companies to help:
FreeCause
Social Agency’s SpredFast
Convio users have a tool built-in.
Others?

February 11, 2009

TechSoup & NTEN Present: Creating a Buzz

How do you promote your story?
You need to first have trust in an online community before you can expect support for your message, or a viral spreading of a link to your website or info.
Take the press release, for example. Once you send out a press release, it can live on. Post to [...]

February 11, 2009

Readings in Virtual Volunteerism

Since only about a fourth of the U.S. volunteers, this writer posits that we’ve tapped out the market until we get a little more creative. There’s definitely a need with virtual volunteers to the ‘chunk it up’ theory of dividing volunteer tasks into tiny bits for our busy world.

While it’s still of the utmost [...]

February 10, 2009

Research Report: Teens & Social Networking

For those of you who are intrigued by Facebook and MySpace’s clutch on teens, you may be interested in this dissertation describing their attitudes towards security and transparency online.
It’s hefty, but there’s a thorough index that you can browse.

February 2, 2009

Think Millenials Are Wasting Time Online, eh?

Think of it this way–they’re learning tech literacy, conflict resolution, 21st century communication skills.
Your staff aren’t wasting time online, they’re exposing their friends, and their friends’ friends, to your brand.
Millienials’ work brains operate differently, too. They don’t segment their work or online time from their own time. They’re getting their bills, emails, schedules, [...]