I was finally able to procure a copy, through inter-library loan, of a book I’ve been wanting to read since I first heard Bill Strickland speak at the Housing Colorado NOW! affordable housing conference a few years back. At that time, I heard that he would be retelling his inspiring story about building a [...]
Posts Tagged as ‘books’
September 30, 2009
Darwin and Social Media
Need a break from social media? Sometimes you just need a break from the intensity of a project, and my friend Sarah has an interesting escape–she has a book of Robert Frost or something else mind-numbingly complicated on her desk, and when she needs a break, she picks up the tome. She says [...]
July 28, 2009
Book Review: e-Riches 2.0
I’m reading a lot this summer. It’s summer. That’s what you’re supposed to do, right? Well, there’s no beach involved, but I’m on goodreads if you care to sign in and find my lists or keep your own.
e -Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by Scott Fox is a [...]
July 7, 2009
Book Review: Wikinomics
Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony D. Williams provides a good explanation of what wikis are and how businesses are using them. The combination of innovation and creativity that they invite fosters collaborative work in the new economy. Although some of the 2007 references are already dated [...]
March 10, 2009
Book Review: Facebook Marketing
Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner was just published in 2008, but is already outdated since Facebook’s Pages update last week.
Nevertheless, it’s a fine tutorial for those bewildered by the many menus and aspects of Facebook’s user interface. I’d recommend it to anyone who’s spent the requisite 2 [...]
January 21, 2009
Groundswell
Groundswell: How People with Social Technologies are Changing Everything
In thinking about engaging supporters who are already online, and those that aren’t, Groundswell categorizes them into six typographs of users/non-users. The book–from Forrester Research, who’s pretty into this stuff–uses lots of data and demographics to talk about ‘markets’ and ‘trends’ that are swelling up–so we’d [...]
August 13, 2008
Why: Online Communities
Nancy White of Full Circle Associates provides a tip sheet on defining your case for developing online communities. It’s a good thing to think about why your organization wants to throw itself into the mix–and a good way to steer towards ‘fitting in’ to the mix rather than impaling yourself in the process.
She has [...]
August 8, 2008
Books to Read: Mobilizing Generation 2.0
From Rock the Vote’s experience, this primer covers blogs, wikis, texting, video and social networking site basics.
