Web 2.0 tools present a vast array of opportunities—for companies that know how to use them.
Here’s an article that speaks to the corporate manager about how to make these new technologies work. A few of my rephrasings of their critical factors to success:
1. The new bottom-up culture needs support and participation from leadership. [...]
While this interactive graphic from the New York Times has many fascinating aspects, one of the most thought-provoking for me is the trendline for volunteering.
According to the NYT, Americans spend about an hour a week on volunteer activities, including tutoring, coaching teams, working in a soup kitchen, ushering at church and handing out political fliers. [...]
I’m reading a lot this summer. It’s summer. That’s what you’re supposed to do, right? Well, there’s no beach involved, but I’m on goodreads if you care to sign in and find my lists or keep your own.
e -Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by Scott Fox is a [...]
A month or so ago, a volunteer Facebook Page admin & I decided to play around with some Facebook ads for our Page. He had done the research on the ins-and-outs of successful ads, and since the cost was mere change, we decided to spend $25 in the name of experimentation.
We used GoogleDocs to [...]
There’s already lots of info in cyberspace about how to be successful at using social media in non-profits.
But before we can be successful, there’s still a major hurdle to get over.
It’s control.
The idea that we can control what’s out there about our organizations is one that’s come and gone.
Here’s why we need to let go:
Try [...]
Narrow the Field
There’s going to be a lot of ways to be distracted on social networks, so plan your windows of time and choose your arsenal. Listening is a good way to get started, but there’s plenty to ‘listen’ to out there. Here are some tips for organizing your online listening and reading.
Consolidate [...]
Another in the NTEN/TechSoup Storytelling & Social Media series, today on measuring your investment in social media by Beth Kanter…
Metrics measure your investment over time by analyzing data. Usually we think of this as measuring overall payouts from the entire business. While this is worthwhile, it’s interesting to think of measuring just one [...]
Since only about a fourth of the U.S. volunteers, this writer posits that we’ve tapped out the market until we get a little more creative. There’s definitely a need with virtual volunteers to the ‘chunk it up’ theory of dividing volunteer tasks into tiny bits for our busy world.
While it’s still of the utmost [...]
Think of it this way–they’re learning tech literacy, conflict resolution, 21st century communication skills.
Your staff aren’t wasting time online, they’re exposing their friends, and their friends’ friends, to your brand.
Millienials’ work brains operate differently, too. They don’t segment their work or online time from their own time. They’re getting their bills, emails, schedules, [...]
One thing you can resolve to do in the new year is observe what others are talking about and doing with nonprofit social media. Just knowing what’s going on in the wide world of nonprofit social media makes you want to get on the bandwagon.
Here’s a list of tools to help you find out [...]
|
