Book Review: e-Riches 2.0

I’m reading a lot this summer. It’s summer. That’s what you’re supposed to do, right? Well, there’s no beach involved, but I’m on goodreads if you care to sign in and find my lists or keep your own.
e -Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by Scott Fox is a [...]

Teens & Media

Mobile technologies are a great way to reach teen audiences.
Even if you aren’t pondering a texting campaign, the following provide some pretty good insights to the changing world around us.

See slides of the Nielsen report findings, Kids on the Go: Mobile Usage by U.S. Teens and Tweens is a 2008 report from Nielsen Mobile that [...]

Facebook Ads for Fun (not Profit)

A month or so ago, a volunteer Facebook Page admin & I decided to play around with some Facebook ads for our Page. He had done the research on the ins-and-outs of successful ads, and since the cost was mere change, we decided to spend $25 in the name of experimentation.
We used GoogleDocs to [...]

Meet. Up.

I’ve finally taken the Meetup.com plunge.

I’ve been a lurker, joining some groups around town, and even a few in other places just to see how different groups operate. I’ve even attended a few area meetups. Wow–was that a personal challenge for this introvert, or what?! I feel comfortable with the online interface as [...]

Why You’ll Be Behind If You Don’t Adopt Now

Today I received this email from Emma Williams, Managing Editor, Schmap Guides:
I am delighted to let you know that your photo has been selected for inclusion in the newly released sixth edition of our Schmap Los Angeles Guide:
Getty Center
If you use an iPhone or iPod touch, then this [...]

Book Review: Facebook Marketing

Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner was just published in 2008, but is already outdated since Facebook’s Pages update last week.

Nevertheless, it’s a fine tutorial for those bewildered by the many menus and aspects of Facebook’s user interface. I’d recommend it to anyone who’s spent the requisite 2 [...]

Segmenting Facebook

Think about new media users as one of three types: Influencers, Advocates & Enthusiasts–do you have a strategy to reach each of these??
Good heavens, no! We all hardly know about this stuff, let alone have THREE separate strategies to reach a market on JUST ONE TOOL!
These guys recommend we get a segmented strategy:
Article from [...]

Social Media for Social Good

I’m starting out the new year right, recapping Convio’s webinar on new media for nonprofits. Emily Riley of Forrester Research and Beth Kanter of Beth’s Blog discuss the vast spread of knowledge via the web and its new tools.
* It’s not just for youth! Soon, they too will have less time to spend [...]

Email Marketing Tools

E-news–I thought it had already seen its days as ‘hot new tool’, but I’m actually rethinking that as I’m finding I still need a way to communicate regularly with a broad spectrum of folks–not all of whom are into new media.
Tried any of these or have anything to recommend?
Vertical Response – provides free enews creation [...]