It’s hard to think about how to get started in this new virtual world, but what’s important is to try something.
When you do, think about how it can be:
visual…are there photos or things that grab attention?
easy…do you require more than 2 clicks to sign up, are you requesting too much of your readers?
incentivized…contests, counters that tally participation, recognition–what will you offer?
community-oriented…can people feel part of a group, are there special people (large donors, stars) already involved?
fun…are there games, quizzes, fun ways to interact?