I’m guessing it will be a while yet before the precise campaign strategies of the presidential election will be analyzed, and their applications for non-profits at all levels of applying social media will be digested.
Even the 2004 election’s web-savvy superstar status of MoveOn.org and Howard Dean is now eclipsed, and basically all information written about engaging volunteers and activists online prior to 2008 becomes irrelevant. Here’s an October 2008 article from the SFChronicle recapping some of this year’s tools.
To be fair, I enrolled in Twitter & Facebook for both campaigns. Never heard from McCain’s, though. Don’t let the ‘page established, but no updates posted’ syndrome happen to you.
What do you think are the campaigns’ best practices that non-profits will be able to use?