Have you started your org’s page yet? Per the post and link below, you can choose a Fan Page or a Group, but the important thing is that you start.
First, you need to set up your own profile. If you’re like I was, you’re cautious–not wanting to upload a photo or provide your ‘real’ email. Well, I’m sucked in now, and I got more comfortable with sharing some things. I still have a ‘junk’ email attached to my profile, and some of my pics–while they’re real–don’t really show my face or that it’s me. So, if you haven’t started yet, make this your goal for this week.
Start slow, and then do a little more–and start your org’s page with this guide.