Email Marketing Tools

E-news–I thought it had already seen its days as ‘hot new tool’, but I’m actually rethinking that as I’m finding I still need a way to communicate regularly with a broad spectrum of folks–not all of whom are into new media.

Tried any of these or have anything to recommend?
Vertical Response – provides free enews creation and emailing (up to 10K emails monthly) to NPOs
Convio – seems like the ‘graduate level’ integrated donor management vendor
Constant Contact – pretty popular, $30 or so monthly fee
Idealware reviews a few others.

What’s your tip for a free, easy-to-use solution for a small non-techie NPO?



Filed under Marketing, Tool

2 responses to “Email Marketing Tools

  1. Anecdotal evidence to suggest that email marketing and statistics can no longer … Constant Contact

  2. I used the trial of Vertical Response and it looks good. I ended up using a Drupal-based solution on my site, but Vertical Response is attractive, especially with the NPO special offer…

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