Step 1: Listening

One thing you can resolve to do in the new year is observe what others are talking about and doing with nonprofit social media. Just knowing what’s going on in the wide world of nonprofit social media makes you want to get on the bandwagon.

Here’s a list of tools to help you find out what others are saying about your brand, your organization, keywords….

Try these:
GoogleAlerts See what others are saying! Set up a GoogleAlert to search for stories and posts that reference you, your organization, or topics you’re interested. For example, you can type in “Colorado Association of School Libraries” colorado+library+diversity, and you’ll receive a list of links that include either the organization name or that include all of the words colorado, library, and diversity. This will send you published news stories or blog posts, so if someone is blogging about the great volunteer experience they had with your organization, you’ll know about it!

RSS Combine the webpages you visit into one! RSS is a way to aggregate various blogs and webpages so you don’t have to visit them individually. You’ll look at your reader and get a bird’s-eye view of what’s happening at the news sites or topical blogs that you’ve asked it to check on.

To find blogs to read, search for keywords at Google BlogSearch or see Technorati‘s topic list.


1 Comment

Filed under Making the Case, Tool, Uncategorized

One response to “Step 1: Listening

  1. Pingback: Social Media Return on Investment « Judicious Web

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