Facebook Marketing: Leverage Social Media to Grow Your Business by Steven Holzner was just published in 2008, but is already outdated since Facebook’s Pages update last week.
Nevertheless, it’s a fine tutorial for those bewildered by the many menus and aspects of Facebook’s user interface. I’d recommend it to anyone who’s spent the requisite 2 minutes setting up an account and wonders ‘Now what?!’
Chapters 1-4 walk you through (albeit with some outdated screen shots) setting up your account’s bells and whistles, and gives good detail on how and why to create groups, pages and events. There’s a chapter explaining ads, should you be interested in exploring paid promotion of your Facebook pages. If you have a savvy computer programmer, there’s an overview of developing Facebook applications, too.
Despite the rapidly changing social networking scene, Facebook Marketing serves as a useful primer to the beginning user, and even clarifies some more elusive Facebook aspects such as profile security, event invites, and searching for similar groups. There’s also coverage of Facebook Marketplace, which remains an arena I’m not willing to explore as it seemingly has little to no application to non-profits.