I’m reading a lot this summer. It’s summer. That’s what you’re supposed to do, right? Well, there’s no beach involved, but I’m on goodreads if you care to sign in and find my lists or keep your own.
e -Riches 2.0: Next-Generation Marketing Strategies for Making Millions Online by Scott Fox is a good book for organizations wondering why and beginning to get into the social media scene.
e-Riches covers the what, why and how of some of the most popular social networking sites like Facebook, MySpace, Twitter, LinkedIn and social news. With a bent towards marketing and business. But nonprofits market, and nonprofits are in business, so go forth and find this one to learn how public relations have changed, how you can measure your marketing program, and touches on higher-level topics like search-engine optimization, posting information content that can be freely accessed, and using video and advertising to drive more traffic to your site..
The book reiterates key points like:
- Social media is just one PART of an overall marketing strategy.
- Don’t forget that e-mail is still the number one social media tool.
- MySpace is not where it’s at for most businesses.
- You gotta build the crowd through multiple means.
Specific examples of each strategy are included, but this is not a book to devote hours and hours to pouring over. Rather, I find it useful as a skimmable reference for newbies or those looking to integrate social media to other parts of their organization.