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Segmenting Facebook

Think about new media users as one of three types: Influencers, Advocates & Enthusiasts–do you have a strategy to reach each of these??

Good heavens, no! We all hardly know about this stuff, let alone have THREE separate strategies to reach a market on JUST ONE TOOL!

These guys recommend we get a segmented strategy:
Article from Social Media Today
Beth’s ‘Who-What-How’

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