Tag Archives: Flickr

Why You’ll Be Behind If You Don’t Adopt Now

Today I received this email from Emma Williams, Managing Editor, Schmap Guides:
I am delighted to let you know that your photo has been selected for inclusion in the newly released sixth edition of our Schmap Los Angeles Guide:
Getty Center

If you use an iPhone or iPod touch, then this same link will take you directly to your photo in the iPhone version of our guide. On a desktop computer, you can still see exactly how your photo is displayed and credited in the iPhone version of our guide at:
Getty Center

Thanks so much for letting us include your photo – please enjoy the guide!

I must confess, Emma and I have emailed previously.
Once.

When ‘she’ wrote to ask if I would give permission for them to use my photo. The photo I’d posted to a Flickr group for Hostelling International. The group is a place for Rocky Mountain folks to post travel pictures, and I had shared a pic I’d taken of the Getty Center in Los Angeles.

HOW Schmap found me & my pic (the theoretical how, not the actual searching for photos tagged with ‘Los Angeles’ at Flickr) is mind-boggling. Not to mention the logistical coordination of obtaining permission, interfacing Flickr photos with a map, and essentially publishing a travel guide.
The genius of this is multi-faceted. And that’s not even dwelling on the marketing side of things!
Now here I am, marketing their albeit free travel map. Made you look, didn’t I?!

If organizations can throw something as innocent as a photo to the proverbial internet wind, and it can get caught up in the maelstrom of viral marketing, there’s no telling where that might lead, am I right??

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Filed under Making the Case

Flickr for Connecting

By now, most people who have moved to a digital camera has more than likely uploaded photos to share with others online. Or you’ve received those emails from others: “View my photos at….” and maybe even grumbled because THAT site wasn’t the one you’d already signed into, so you knew you were in for YET ANOTHER login and password. So when a friend grumbled to me recently, “Why aren’t you using your Flickr account to share these…I hate logging in to ANOTHER site,” I was forced to reach into the deep recesses of my memory. Did I have a Flickr account??

Once I dug up that info and complied with her request, I started clicking around in Flickr. Oh boy, was this a vast ocean!

A search lists 1,415 groups with the word ‘volunteer’ in their names and descriptions.

Now, it had never really dawned on me how an organization might use Flickr to create a community. Sure, I saw the value in upload photos for supporters or as a storage place. But connecting around photos gives social networking a whole new aspect!

Here’s an example of a group, where you can start discussions and make contacts.
Here’s an example of how Amnesty is marketing a special project.
Here’s how Habitat for Humanity in New Orleans is encouraging volunteers to share photos of their rebuilding experience.

Granted, moving people from ‘joining’ to volunteering or contributing is a whole ‘nother task, but there’s some easy ways to get started exploring on this one:
– Start a Flickr account for yourself and upload a few pics.
– Create an account or even a group for your organization, and start a discussion about a hot topic in your domain. How about this one: Food banks are running low on food in these tightening economic times–how about a group of pics of food, and then engaging people in a discussion about hunger & what to do about it?

The way this works is that users are online searching for groups by keyword. That’s how they find you. And that’s a discussion for another day….

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Filed under Tool